Free Courses to Start and Grow Your Marketing Career

Written by Ohita Iwezeua

If there’s one thing we’ve heard consistently from the experts in the ConTech network, it’s that courses are a great way to grow knowledge in your career. Knowing where to start, though, can be tricky, especially if you are on a limited budget or want to test your interest before committing more time and financial resources to a particular area of interest. 

Thankfully, there are free courses on the internet that give you room to explore. The best part is that free doesn’t equal subpar knowledge, and with these courses, you can start your journey of being a marketing genius.

Hubspot Academy
Hubspot has a wealth of introductory, intermediate, and advanced training on social media management, digital marketing, content marketing, and more. The average size of a class is three hours, and you’ll earn a certificate after you pass the test.

Linkedin Learning
Linkedin Learning has a wide range of courses taught by industry experts. While this isn’t absolutely free, you can get the introductory part of many courses free and use the one-month free trial before you decide to commit.

Semrush Academy
If you want to build a career in any content marketing role, you should stay on Semrush Academy. They have one-hour courses taught by content marketing experts. If you want to learn about SEO at a beginner or intermediate level, take advantage of Semrush Academy.

Google Digital Garage
Did you hear of the Fundamentals to Digital Marketing course years ago? Some of your mentors took the course, and it was their first approach to a comprehensive study on digital marketing; we recommend that you take it too.

Open Classrooms
The Open Classroom marketing course is very comprehensive, and we are surprised it is free. The best part is that it has a lot of practicals that will get you hands-on.

Coursera
Coursera has very standard courses from notable Universities and academic institutions, especially if you want to learn about strategy in particular roles. You can take some classes for free but have to pay to get the certificate.

Udemy
Udemy has a collection of free courses for professionals and almost always has a discount you can take advantage of. 

If you dedicate two hours weekly to these courses, you will have a wealth of knowledge in less than three months. Do well to share this article with your friends and colleagues looking to begin and upskill their marketing career, and you can join the ConTech community to get more resources and meet people on the same journey as you are by filling out this form.